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Lythgoe Off-Highway
OEM Growth
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Lythgoe Off-Highway
OEM Growth
Insights
About
Contact
OEM Growth
Insights
About
Contact
Artificial intelligence in machine lifecycles
Oliver Lythgoe 04/08/2026 Oliver Lythgoe 04/08/2026

Artificial intelligence in machine lifecycles

Where will we see AI in machine lifecycle on-BOM and off-BOM- from conception, to development, manufacturing, field operation and after-sales.

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Is off-highway still an attractive market?
Oliver Lythgoe 20/07/2026 Oliver Lythgoe 20/07/2026

Is off-highway still an attractive market?

How can suppliers adapt to a slow and fragmented market

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Narrow vs layered account targeting
Oliver Lythgoe 18/07/2026 Oliver Lythgoe 18/07/2026

Narrow vs layered account targeting

Why layered account prioritisation is the required for growth in a market of only 650 OEMs

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What distribution channel strategy would be optimal for sales to OEMs?
Oliver Lythgoe 18/07/2026 Oliver Lythgoe 18/07/2026

What distribution channel strategy would be optimal for sales to OEMs?

The changing roles of distribution channels. Challenges and opportunities

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